Tag Archives: Twitter

Why Physicians and Researchers Should Be on Twitter (Updated)

I am an academic physician who specializes in anesthesiology, a clinical researcher, and an educator. So why am I on Twitter?

Global Interaction:  Through Twitter I interact with people from around the world with similar interests. Participating in international Twitter chats like #healthxph or #hcldr can foster innovative ideas that may lead to research questions, collaborations, or other opportunities. Through Twitter, I was invited by Dr. Mary Brindle, pediatric surgeon and Director of the Safe Surgery Safe Systems Program at Ariadne Labs, to participate in an international collaboration to develop tools for modifying and implementing the World Health Organization’s Surgical Safety Checklist.

Search Optimization:  On multiple occasions, I have found research articles that my traditional PubMed searches have missed through the tweets posted by colleagues. I have even been able to relocate certain articles faster on Twitter than PubMed when I know they have been tweeted. Researchers can think of hashtags (starting with “#”) essentially like keywords in the academic world.  I periodically check #anesthesia#meded#pain, and #regionalanesthesia for new articles related to my research interests.

Lifelong Learning:  Today, it is impossible to keep up with the thousands of new articles published per year in my own specialty, not to mention medicine in general and other topics of interest outside of medicine. Through Twitter, I follow journals, professional societies, and colleagues with similar interests, creating my own learning network. I have also been following leadership coaches and healthcare executives for my own professional development. I honestly feel that my breadth of knowledge has increased beyond what I would have acquired on my own thanks to Twitter.

Fighting Misinformation: I have spoken previously about why I think physicians need to be where the people are, on social media, in order to fight misinformation. Physicians are still well respected in society, and the COVID-19 pandemic has really highlighted the importance of voices that stand up for facts and science. Physicians and researchers on social media have been actively working to promote public health measures including mask wearing as well as support the safety and science of the new vaccines against COVID-19.

Research Promotion:  As a clinical researcher, my hope is that my study results will ultimately affect the care of patients. Sadly, the majority of traditionally-published scientific articles will not be read by anyone besides the authors and reviewers. Through Twitter, I can alert my followers when our research group publishes an article. I also get immediate feedback and “peer review” from colleagues around the world. Not surprisingly, articles that are highly tweeted are more likely to be cited later in future publications.

Naturally you may ask:  “How does Twitter fit into my career?” Some of the benefits that Twitter offers doctors have been described previously by Dr. Brian Secemsky and Dr. Marjorie Stiegler among others.  

I’ll admit that getting started is intimidating, but I encourage you to try it if you haven’t already. I promise that you won’t regret it, and chances are that you’ll be very happy you did. The truth is that you don’t have to tweet anything at all if you don’t want to. Up to 44% of Twitter accounts have never sent a tweet. Of course, to be a physician actively engaged on Twitter requires respect for patient privacy and professionalism. I recommend following Dr. John Mandrola’s 10 rules for doctors on social media.

If you’re still too worried to take the leap, I have put together a list of social media resources for your review. At least sign up, reserve your handle, and observe.

Remember: observation is still a key part of the scientific method.

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More Reasons for Doctors to Tweet

This press release came out during the annual scientific meeting of the New Zealand Society of Anaesthetists based on my talk, “The Role of Social Media in Modern Medicine.” While in New Zealand, I was interviewed on Newstalk ZB by host Andrew Dickens and Afternoons with Jesse Mulligan.

Doctors need to be active on social media and other communication platforms to offset the noise of the anti-science movement according to a visiting professor of anaesthesiology, Dr. Ed Mariano from Stanford University in the US.

Continue reading More Reasons for Doctors to Tweet

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Regional Anesthesia Education and Social Media

At the 2018 annual meeting of the European Society of Regional Anaesthesia and Pain Therapy (ESRA), I was invited to give a talk on regional anesthesia education and social media.  In case you missed it, I have posted my slides on SlideShare.

After my session, I was asked by ESRA to highlight some of the key points of my lecture:

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Why Physicians and Researchers Should Be on Twitter

If you are a physician or researcher and are not yet on Twitter, check out this infographic by Kellie Jaremko, MD, PhD (@Neuro_Kellie), then ask yourself, “Why not?”

If you still need more convincing,  this article may help.  Join the healthcare social media (#hcsm) movement!

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Tips for Live Tweeting a Meeting

Live tweeting during a scientific conference offers many benefits. For attendees at the meeting, it allows sharing of learning points from multiple concurrent sessions. This also decreases the incidence of “FOMO (Fear of Missing Out)” since you can only be in one session at any given time but can learn vicariously through others. For your Twitter community outside the meeting venue, your live tweeting can help to disseminate the key messages from the conference to a broader audience and ultimately may facilitate changes in clinical practice.

Check out these “Ten Simple Rules for Live Tweeting at Scientific Conferences” and Marie Ennis-O’Connor’s “15 Tips for Live Tweeting an Event” for a comprehensive overview of this subject.

Here are a couple of my own general rules to tweet by:

  1. Register your scientific conference hashtag on Symplur. This gives you access to free analytics and transcript services for a limited time.
  2. Be sure to use the correct conference hashtag and include it in all your tweets related to the conference. This is probably included in your conference materials or emails from the organizer. The hashtag allows others to easily find your tweets related to the conference and include your tweets in transcript summaries after the conference is over.
  3. Go for quality and not quantity. It is too difficult (and unnecessary) to give a phrase-by-phrase reproduction of a speaker’s entire lecture. Remember that you are primarily in attendance to learn, so make sure you spend most of your time listening and not tweeting. Consider summarizing two or three salient points into one tweet or tweeting photos of slides with a short commentary to provide context to your Twitter community.
  4. Give credit where credit is due. Do a little homework before tweeting. If a speaker has a Twitter handle, include it in your tweet. If the speaker references a relevant article, find the link and include it in your tweet. These elements make your tweet more informative to the reader and may increase the likelihood of its being retweeted or generating further conversation on Twitter.
  5. Don’t say anything in a tweet that you wouldn’t say to someone in public. Healthy debate is one of the best parts of scientific conferences, but keep the discussion on Twitter clean and professional and of course protect patient privacy and confidentiality.

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Why Doctors Should Be on Twitter

social-media-healthcareI am a physician, clinical researcher, and educator.

I am also on Twitter and tweet under the handle @EMARIANOMD.

Naturally you may ask:  “How does Twitter fit into a physician’s academic career?”  Some of the benefits that Twitter offers doctors have been described previously by Dr. Brian Secemsky and Dr. Marjorie Stiegler among others.  Here are a few reasons of my own:

  • Global Interaction:  Through Twitter I interact with people from around the world with similar interests.  Participating in Twitter chats like #healthxph or #hcldr can foster innovative ideas that may lead to research questions or other educational opportunities.  For example, by tweeting on #kneereplacement, I was invited by orthopedic surgeon, Dr. Brian Hatten, to revise the anesthesia information page on his site, My Knee Guide, an incredible online portal for people considering or undergoing knee replacement surgery.
  • Search Optimization:  On multiple occasions, I have found research articles that my traditional PubMed searches have missed through the tweets posted by colleagues.  I have even been able to relocate certain articles faster on Twitter than PubMed when I know they have been tweeted.  Researchers can think of hashtags (starting with “#”) essentially like keywords in the academic world.  I periodically check #anesthesia, #meded, #pain, and #kneereplacement for new articles related to my research interests.
  • Lifelong Learning:  When I was in training, I used to peruse the pages of JAMA and New England Journal of Medicine (NEJM) in addition to my own specialty’s journals.  Today, it’s difficult to even keep up with new articles just in my own subspecialty.  Now I follow JAMA and NEJM on Twitter.  By following journals, professional societies, and colleagues with similar interests, I honestly feel that my breadth of knowledge has increased beyond what I would have acquired on my own.
  • Research Promotion:  As a clinical researcher, my hope is that my study results will ultimately affect the care of patients.  Sadly, the majority of traditionally-published scientific articles will not be read by anyone besides the authors and reviewers.  Through Twitter, I can alert my followers when our research group publishes an article.  I also get feedback and “peer review” from colleagues around the world.  After a recent publication that I tweeted, I received comments from anesthesiologists in Canada and Europe within an hour!
  • Enriched Conference Experience:  A growing trend at medical conferences is “live-tweeting” the meeting.  One of my own issues when I attend or present at conferences is that I feel like I miss much of the meeting due to scheduling conflicts.  By living vicariously through my colleagues’ tweets at #ASRASpring15 for example, I can pick up pearls of wisdom from speakers in other sessions even while sitting in a different hall.  I can also “virtually” attend conferences by following tweets under the hashtags of meetings like #PCP15 in the Philippines  in the comfort of my own home.

I often get asked:  “Does anyone really care if I tweet what I eat for breakfast?”  Probably not.  The truth is that you don’t have to tweet anything at all if you don’t want to.   Up to 44% of Twitter accounts have never sent a tweet.   Of course, to be a physician actively engaged on Twitter requires respect for patient privacy and professionalism.  I recommend following Dr. John Mandrola’s 10 rules for doctors on social media.

In an interview during Stanford’s Big Data in Biomedicine Conference (video below), I had a chance to explain why I tweet.  I’ll admit that getting started is intimidating, but I encourage you to try it if you haven’t already.   I promise that you won’t regret it, and chances are that you’ll be very happy you did.  If you’re still too worried to take the leap, I suggest reading these tips from Marie Ennis-O’Connor to boost your confidence.  At least sign up, reserve your handle, and observe.

Observation is still a key part of the scientific method.

Related Posts: